Trained as an Industrial designer at ESDAP LLotja and Escola Massana, he is concerned about creating objects and spaces to contribute new values and improve the material environment we surround ourselves with. Always with the will to help the growth of the brands, focusing the final result on achieving a positive relationship with the user.
Roger Vancells conceives design as a tool that allows the relationship established (both physical and emotional) between objects and people to evolve and improve. His working method affects wanting to reveal the beauty of everyday things, making them simple, functional and clear. Using attractive formal solutions, unique and the result of a constant look towards innovation.